Articulate · five disciplines

Create better.

A reference for the five disciplines we ship in. UX, logo, video, ad, campaign. One way in.

Start with UX
Updated daily by DesignRadar
01 · UX & Web

How it moves.

Eight categories. How sites navigate, layout, animate, transition, read, render, accept input, and respond.

Open all 8 in the radar
01

Navigation & Wayfinding

02

Layout & Hero

03

Motion & Micro-interaction

04

Transitions & Scroll

05

Typography & Voice

06

3D & Immersive

07

Forms & Data

08

State & AI Surfaces

03 · Video

How film is shot.

Nine categories. Brand films, commercials, social verticals, product films, testimonials, motion graphics, titles, AI-generated, documentary.

Open all 9 in the radar
01

Brand Films

02

Commercials & Spots

03

Social Verticals

04

Product & Explainer

05

Testimonial Films

06

Motion Graphics

07

Titles & Openers

08

AI-generated Video

09

Documentary

05 · Campaign

How it all goes together.

Nine categories. Brand, launches, always-on, performance, cultural, B2B, PR-led, influencer, integrated.

Open all 9 in the radar
01

Brand Campaigns

02

Product Launches

03

Always-on Series

04

Performance Campaigns

05

Cultural Moments

06

B2B & Vertical

07

PR-led & Earned

08

Influencer & Partnership

09

Integrated